Time: 2026
Contributors: Taylor Arey + Sugar Cilantro
Type: Visual Branding & Marketing
Software: Adobe Illustrator, Photoshop, and After Effects
As a Graphic Design Intern for Sugar Cilantro, I worked directly with the owner to develop and maintain the brand’s visual identity across a variety of platforms. My work included redesigning the company’s logo to create a crest, creating social media graphics, developing promotional materials, and assisting with photoshoots and other visual content. I helped translate the brand’s focus on sustainable fashion and small-batch production into engaging, cohesive visuals that connected with its audience.
Sugar Cilantro’s original typeface was already an established part of the brand, so the goal was to build upon it rather than replace it. I developed a new crest centered around a cilantro leaf, creating a recognizable symbol that felt authentic to the clothing brand and could stand the test of time. The crest was designed to work across a variety of brand applications, from merchandise and packaging to promotional materials.
Logo
Clothing Hangtags - Custom hangtags designed to carry the Sugar Cilantro identity directly onto the clothing, combining the brand’s logo, crest, and playful typography with essential product information.
Matchbook - A playful branded matchbook designed as an unexpected customer touchpoint, using Sugar Cilantro’s typography, crest, and decorative elements to create a cohesive extension of the brand.
Illustrated Fruit Icons - A colorful collection of illustrated fruit icons inspired by Sugar Cilantro’s clothing colors. Each fruit represents a different pant color, creating a playful visual system that can be carried across future brand applications.
Brand Elements
Social Media
SC Picnic Summer Shoot - For the SC Picnic summer campaign, I directed the photoshoot and developed the visual direction for the content. I photographed and edited the final imagery, then adapted the content into engaging social media posts and promotional graphics to showcase the collection.
SC Mini Duffle Bag - For the launch of the SC Mini Duffle Bag, I directed and edited the campaign imagery from start to finish. I created both video content and carousel posts designed to introduce the bag, highlight its details, and build excitement around the launch.
