Gridlock

Gridlock is a conceptual mobility brand created to address traffic congestion in Atlanta, Georgia. By reclaiming the term “gridlock,” the project turns a common traffic problem into a mission-driven identity focused on innovation, sustainability, and smarter transportation systems. The campaign extends across social media, print, environmental design, motion graphics, and event activation, showing how a cohesive brand system can communicate civic issues through clear and consistent design.

This was a collaborative group project with Sunny, Crystal A, Max P, and me, in which we collectively developed the logo, overall concept, and strategic framework for Gridlock. I was specifically responsible for designing the event carousel and the environmental advertisement.