Iridium
Time: 2024
Contributors: Individual project
Type: Brand Strategy & Identity Design
Software: Adobe Illustrator, Photoshop, and Firefly
This project began with the challenge of developing a fully realized company inspired by a randomly assigned element from the periodic table. I was assigned iridium and began by researching its unique properties, strength, rarity, and resistance to extreme conditions, which became the brand's conceptual foundation.
Using these characteristics as guiding principles, I built a comprehensive identity system that translated the element’s qualities into a cohesive visual and strategic presence. The outcome includes a design brief, user personas, logo development, packaging design, an advertising campaign, and a motion graphic, all working together to define and communicate the brand’s core identity.
Because Iridium has broad potential for use, I was inspired to integrate a dynamic, morphing element into the design. This led me to draw references from the “goop” effect seen in the Venom movies. I envisioned a blob-like shape that could seamlessly morph and transform into the letters “IR,” symbolizing the adaptable nature of the brand. The fluidity of this design element represents Iridium’s ability to take on various forms and functions while maintaining a consistent identity.
Logo
AD Campaign Series
For the ad campaign series, I wanted to showcase the incredible versatility of iridium, from its applications in jewelry and fountain pen nibs to satellites, headphones, spark plugs, and beyond. The campaign also aims to maintain the brand’s signature “Venom-esque” fluidity and mysterious allure.
Environmental AD
For the environmental ad, I envisioned a conceptual bench placed in a real-world setting, sculpted entirely from iridium. The drooping, molten-like form emphasizes the brand’s signature “goop” aesthetic, as if the bench itself were formed from a living flow of iridium. The element’s name and the tagline would be embedded or projected onto the ground in front of the bench, anchoring the piece with a bold visual identity.
Packaging
The package features a removable top that lifts upward, unveiling a base that elegantly unfolds. At its center rests a vial of molten iridium, intended for use in product development.
