Iridium

This project began with the challenge of developing a fully realized company inspired by a randomly assigned element from the periodic table. I was assigned iridium and began by researching its unique properties, strength, rarity, and resistance to extreme conditions, which became the conceptual foundation for the brand.

Using these characteristics as guiding principles, I built a comprehensive identity system that translated the elements’ qualities into a cohesive visual and strategic presence. The outcome includes a design brief, user personas, logo development, packaging design, an advertising campaign, and a motion graphic, all working together to define and communicate the brand’s core identity.